When You Buy (Red) You Save Lives. It’s As Simple As That.
I have seen the (RED) logo popping up all over the place lately. Especially right now, being Christmas, I have seen it much more.The idea behind (RED) is an ingenious idea that unites our incredible collective power as consumers with our innate urge to help others. 
(RED) is where virtue meets desire.
From the Product (RED) website – Each time you buy a (RED) product or service, at no extra cost to you, the company who makes that product will give up to 50% of its profit to buy and distribute antiretroviral medicine to our brothers and sisters dying of AIDS in Africa.
Every dollar goes straight to Africa. Straight to the people who need it. Straight to keeping them alive so that they can go on taking care of their families and contribute socially and economically to their communities.
Here are some of the brands and places you can buy these (RED) products:
American Express – With the American Express (RED) Card, you can help eliminate AIDS in Africa. With every purchase made on the Card, American Express makes a contribution directly to the Global Fund.
Apple – Choose (PRODUCT) RED Special Edition iPod models and iTunes Gift Cards, and Apple gives a portion of the purchase price to the Global Fund to help eliminate AIDS in Africa.
Converse – The Converse 1HUND(RED) initiative is a year-long global project celebrating our partnership and commemorating the brand’s 100th anniversary. We have brought together 100 artists from around the globe to celebrate the artistic spirit and help eliminate AIDS in Africa.
Dell – Dell (PRODUCT)RED products merge cutting edge technology and world-class design with a passion to make a difference in the world.
Emporio Armani – Giorgio Armani has been a passionate supporter of (RED) since its launch in 2006. The first Emporio Armani (PRODUCT) RED collection comprised clothing, accessories, eye-wear and watches. Since then, the collection has been available at all Emporio Armani stores worldwide and online in the United States and Europe. 
Gap – For its (RED) line, Gap has drawn design inspiration directly from Africa – its vibrant culture, architecture and people. So the clothes you wear can make a statement about who you are. Wear (RED) and save lives.
Hallmark – We’re so excited to partner with (PRODUCT) RED because now we can offer you cards that put a smile on a friend’s face—and help people living with AIDS in Africa. It’s easy.
Starbucks – This holiday season, Starbucks will contribute five cents from the sale of any (STARBUCKS)RED EXCLUSIVE beverage* at participating stores in the United States and Canada to the Global Fund to help eliminate AIDS in Africa.